The system
It's not magic. It's a sequence that never gets tired, distracted, or busy.
Here is precisely what we build, in the order we build it.
The build
Step by step.
01
Mapping call
We document how leads reach you today, what you consider a qualified lead, how your calendars are allowed to be booked, and exactly where leads currently die. Most of the value of this call is the last part.
What you do
Ninety minutes and honest answers.
What we do
A written map of your lead flow.
02
Qualification logic
Your criteria become explicit rules and thresholds — service, budget band, timeline, geography, decision authority. Nothing goes live until you approve the rules in writing.
What you do
Approve the definition of a good lead.
What we do
Translate it into rules that run identically every time.
03
Message design
We write the SMS and email sequences in your voice: short, specific, and useful. You sign off on every message, including the follow-ups and the nurture track.
What you do
Sign off on every message.
What we do
Write and sequence them.
04
Integration
We connect your forms, your CRM, and your calendars. Nothing is replaced and nothing is migrated. Your team keeps working the way they already work.
What you do
Grant access to the tools you already use.
What we do
Build and test every connection.
05
Shadow mode
The system runs against real leads without sending anything. You see how it would have scored and replied to each one, before a single customer is touched.
What you do
Review a week of real decisions.
What we do
Tighten the rules where you disagree.
06
Go live and tune
We monitor response times, qualification accuracy, and booking rates. Every month we adjust the logic based on which leads actually converted.
What you do
Tell us what closed.
What we do
Tune the system against it.
Integrations
What we connect to.
Forms & sites
- Webflow
- WordPress
- Framer
- Typeform
- Custom HTML
- Meta lead forms
- Google lead forms
CRMs
- HubSpot
- Go High Level
- Pipedrive
- Salesforce
- Close
- Airtable
Calendars
- Google Calendar
- Cal.com
- Calendly
- Outlook
Messaging
- Twilio SMS
If it has an API, we can almost certainly connect to it. If it doesn't, we'll tell you before you pay us anything.
Your effort
What it costs you in effort.
About 90 minutes of your time in week one
One mapping call and two rounds of approvals. After that we come to you only when a decision is yours to make.
Zero new software for your team to learn
Everything runs inside the tools you already pay for. Nobody gets a new login.
No change to how your reps already work
They open their calendar and the meetings are there, with the context attached.
Scope
What we don't do.
- We don't run your ads.
- We don't cold call for you.
- We don't sell you a dashboard you'll never open.
- We don't take over your CRM.
We do one thing.
The guarantee
If it doesn't book meetings, you don't pay for it.
We run a defined pilot of [PILOT LENGTH]. If the system does not reach [AGREED BOOKING THRESHOLD] booked appointments in that window, we refund the build fee in full and you keep the qualification logic and message sequences we wrote for you. The terms are written down before we start, in plain language.
A 20-minute call. We map your lead flow and tell you honestly whether this is worth doing.